Stop animal abuse? Yeah, OK.

But did you know this was a Facebook ad targeted at “persuadables” in the UK’s EU referendum?

It was funded by Vote Leave who spent a total of £2.7m on targeted ads to push individual “hot buttons”

Is this kind of political advertising fair and democratic?

Well, supposedly, “You Can Now See Who’s Paying for Political Ads on Facebook and Instagram”

You can search by “name, topic or organisation” in Facebook’s Ad Library – “Transparency is a priority for us to help prevent interference in elections”


So, how much was spent on this?

I guess it is possible to find out

But transparent?